Notes on growth and AI.
What we learn building growth systems and AI agents for B2B companies.
What is GTM engineering?
GTM engineering runs your go to market as one built system: content, ads, funnel, email, outbound and measurement on shared data. What it is and who needs it.
Aqdas · 3 min readGTM engineering is not cold email with better tooling
The term got narrowed by the tools that popularized it. Here is what the discipline actually covers, and why the companies winning with it are inbound-led.
Aqdas · 3 min read